Influencer marketing agency for U.S. brands with per-creator attribution

It depends on the objective. For launch awareness, a large account concentrates attention fast. For sales, several mid-tier creators usually perform better: proportional engagement is higher, rates are more negotiable, and splitting budget gives you several readings instead of one bet. When budget is limited, we almost always start with the second route.

We cross several signals: engagement-to-follower ratio, how consistent that ratio is across posts, comment quality, declared audience location and historical growth pattern. Sharp step-shaped growth alongside generic comments is the classic purchased-audience signature, and it's enough to disqualify a profile no matter how impressive the reach looks.

Three complementary layers: a UTM-tagged link per creator, a named discount code, and a source question at checkout or on the form. None is perfect alone — people switch devices, watch a story and search the brand days later — but together they give attribution good enough to decide who to rebook.

The range is wide because the variable is the deliverable, not the follower count. A mid-tier U.S. creator typically closes a story-plus-reel package between $300 and $2,500 depending on niche and exclusivity. What's worth budgeting isn't a single activation but a campaign across several creators and several posts, since an isolated mention rarely moves the needle.

Only if it's contracted. Paid-usage licensing is negotiated separately from the organic post and carries its own price, usually a percentage on top of the base rate for a defined term. We include it in the initial negotiation, because asking afterward — once the asset has proven it works — costs considerably more.

The contract includes pre-publication review and a correction window. If the published asset misses the mandatory points, we request a correction or a repost; if that doesn't happen, payment is withheld as agreed. This clause rarely needs enforcing, but it's exactly what prevents disputes when something goes wrong.

Yes. In the United States, the FTC requires that material connections be disclosed clearly and conspicuously, and every platform provides a paid-partnership label for it. Beyond being mandatory, disclosure doesn't hurt performance: audiences already assume a commercial arrangement exists and respond well to it being stated.

Traffic peaks in the first 48 hours after each post, but the useful read comes at three to four weeks, once every creator has published and cost per result can be compared across them. Closing a campaign before that point usually means dropping creators who only needed a second post.