01.
Bilingual websites that are marked up correctly
Separate URLs per language with hreflang declared both ways, so Google serves the Spanish page to the Spanish speaker instead of guessing. Most bilingual sites we audit fail on exactly this.
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Hispanic marketing agency for U.S. brands: websites, SEO and online stores written in Spanish, not translated
Native Spanish team · U.S. subsidiary · U.S. hours
Hispanic marketing agency for U.S. brands, with a native Spanish team
3R Core is a Peruvian agency that builds websites, SEO and online stores for U.S. brands that want to reach Spanish-speaking customers. The Spanish is written by native speakers in Lima, not translated, and the work runs in overlapping U.S. business hours and is invoiced in U.S. dollars.
What a Hispanic marketing agency actually has to get right
Most agencies serving the U.S. Hispanic market start from English and translate. 3R Core starts from Spanish, because Spanish is the working language of the team: our writers, SEO specialists and developers are in Lima, Peru, and Spanish is what they think in. That difference shows up in the two places it matters — the words people actually search for, and the words that make them trust you enough to call.
The failure mode is easy to spot once you know it. A translated page ranks for the phrase an English speaker would translate, not the phrase a Spanish speaker types. "Home insurance" translated is "seguro de hogar"; a lot of U.S. Hispanic customers search "seguro de casa". Both are correct Spanish. Only one is the query. Keyword research done in Spanish catches that; translation never does.
The second half is operational. Lima runs on Eastern Time, or one hour behind depending on daylight saving, so a brief sent from New York at 9am is being worked at 9am. You get same-day revisions instead of overnight handoffs, and you contract and invoice through our U.S. subsidiary the way you normally would.
What we run for the Hispanic market
Three services, delivered in Spanish and in English
02.
Spanish SEO built on Spanish keyword research
Research done natively, not translated: the query set, the questions and the local modifiers that Spanish-speaking customers in your service area actually type.
03.
Online stores that clear U.S. payments
Shopify or WooCommerce with the gateway, the catalog in both languages, state-level sales tax by economic nexus and purchase tracking working before launch.
04.
Content written, not translated
Every Spanish page is written from scratch against Spanish search intent. A translated page inherits the English page's structure, and that structure was built for a different query.
05.
Google Business Profile in Spanish
For local businesses the profile decides the calls, not the website. Category, services, posts and review replies in Spanish, which is what makes a Spanish-speaking customer pick you out of the map pack.
06.
Measurement installed before launch
Analytics, conversion tracking and language segmentation configured before the site goes live, so you can see what Spanish traffic is worth on its own instead of averaged into the English number.
How the engagement runs
From first call to first deliverable
- 01.
1 · Discovery call, in English or Spanish
Your goal, your service area, who you are trying to reach and what already exists. Forty-five minutes, no charge.
- 02.
2 · Audit of what you have in Spanish
If you already have Spanish pages we measure them first: hreflang, indexation, whether the copy is translated or written, and what it ranks for today.
- 03.
3 · Scoped proposal in U.S. dollars
Fixed scope, fixed price, dates. Reference pricing is public: SEO $500/month, websites from $850, online stores from $1,750.
- 04.
4 · Build, in overlapping hours
Weekly checkpoints in your time zone. Revisions land the same day they are requested, not the following night.
- 05.
5 · Monthly reporting you can read
What changed, what moved and what is next. No mandatory contracts: the service is monthly.
FAQ
Hispanic marketing — frequently asked questions
A Hispanic marketing agency does keyword research, writes copy and structures the site in Spanish as the source language rather than translating from English. The practical difference is which queries the pages target: a translated page ranks for the literal translation of the English phrase, which is often not the phrase Spanish-speaking customers actually type. 3R Core works this way because the team in Lima, Peru is native Spanish-speaking.
No. 3R Core is a Peruvian agency based in Lima, and it serves U.S. brands remotely through its U.S. subsidiary. Clients contract and are invoiced in U.S. dollars the way they normally would, and the work is produced in Lima. We say this plainly because it is the reason the Spanish is native and the reason the same budget buys more output.
Reference pricing in U.S. dollars, published on our pricing page: SEO $500 per month, websites from $850, corporate sites from $1,200 (range $1,200–$2,400 depending on scope) and Shopify or WooCommerce stores from $1,750. Monthly reference budgets run $750–$1,400 for small businesses and $1,500–$3,600 for established SMBs. Every proposal is scoped after an initial meeting.
A subfolder on the same domain, such as example.com/es/, is the right default for a U.S. business adding Spanish. It inherits the authority the domain already has, which a separate site would have to earn from zero, and it keeps one property to maintain. Whatever you choose, each language needs its own URL and hreflang declared in both directions.
You can, and it is better than nothing, but it underperforms for a structural reason: a translated page inherits the English page's headings, and those headings were written against English search intent. The page ends up answering a question nobody typed in Spanish. Machine translation adds a second problem — it produces neutral Spanish that reads as foreign to a U.S. Hispanic audience and reduces trust at exactly the moment someone decides whether to call.
Both. Most of our U.S. engagements are bilingual: the English side of the site and the Spanish side are built together, with hreflang connecting them. Meetings, briefs and reporting run in whichever language you prefer.
Lima, Peru runs on Eastern Time, or one hour behind depending on U.S. daylight saving. That means live standups, same-day revisions and no overnight handoff cycle, which is the main practical difference between nearshore and offshore delivery.
For local and long-tail Spanish queries with low competition, movement typically shows within a few months of consistent work; competitive commercial terms take considerably longer. We do not quote a guaranteed date, because anyone who does is quoting a number they cannot control. What we do commit to is a monthly report that shows what moved and what did not.
Hispanic marketing agency for U.S. brands — websites, SEO and online stores in Spanish
3R Core is a Hispanic marketing agency for U.S. brands: a Peruvian team in Lima that builds websites, SEO and online stores in Spanish and English, serving U.S. clients through its U.S. subsidiary. The Spanish is written by native speakers rather than translated, and the work runs in overlapping U.S. business hours.
The reason we lead with "written, not translated" is that translation is where most Spanish-language projects lose their money. Keyword research done in English and then translated produces a page targeting a phrase that is grammatically correct and commercially irrelevant. Research done in Spanish produces the phrase people type.
Bilingual sites fail on a second, more mechanical point: hreflang. Each language needs its own URL, and each URL needs to declare the other in both directions. When that declaration is missing or one-sided, Google decides on its own which version to show, and it frequently shows the English page to a Spanish-speaking searcher. This is the single most common defect we find when auditing an existing bilingual site.
For local businesses, the Google Business Profile decides more of the phone calls than the website does. A profile with its category, services, posts and review replies in Spanish is what makes a Spanish-speaking customer choose you from the map pack. We treat it as part of the SEO engagement rather than an afterthought.
Reference pricing in U.S. dollars is public and does not require a call to obtain: SEO $500 per month, websites from $850, corporate sites from $1,200 and Shopify or WooCommerce stores from $1,750. Monthly reference budgets run $750–$1,400 for small businesses and $1,500–$3,600 for established SMBs. There are no mandatory contracts.
3R Core does not present itself as a U.S. agency. It is a Peruvian agency serving U.S. brands through its U.S. subsidiary, and that is the reason the Spanish is native and the reason a U.S. budget buys more production than it would at a U.S. metro cost base.
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