Full-funnel strategy
Prospecting, retargeting and conversion structured by objective, not scattered campaigns competing with each other.
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Meta Ads · Facebook & Instagram
Facebook and Instagram campaigns with advanced targeting, retargeting and creatives built to sell. We optimize for ROAS, not likes.
At 3R Core we manage Meta Ads campaigns for companies in Lima and across Peru that want to stop "boosting posts" and start buying results. Facebook and Instagram are still where Peruvian consumers spend most of their time, and with Meta Ads Manager we can put your offer in front of the right audience, at the right moment, with the right message.
Every account starts with a full-funnel structure: prospecting campaigns to reach new audiences, retargeting to re-engage people who visited your site or interacted with your profile, and conversion or messaging campaigns that drive direct sales over WhatsApp. We set up the Meta Pixel and the Conversions API to measure every result even with iOS limitations.
We work with local businesses, e-commerce, real estate, clinics and consumer brands. Whether you sell from a catalog, generate leads or close on WhatsApp, we adapt the strategy to your buying cycle and a realistic ad budget for the Peruvian market.
What's included
Prospecting, retargeting and conversion structured by objective, not scattered campaigns competing with each other.
Interests, behaviors, Custom Audiences and Lookalikes built from your customer base.
Ad design in reel, carousel, image and story formats, with copy written for the Peruvian consumer.
Installation and verification of the Meta Pixel plus the Conversions API to recover data iOS no longer reports.
Messaging campaigns that send users straight to your WhatsApp, ideal for consultative closings and services.
A clear report with spend, cost per result, ROAS and actionable learnings for the next month.
How we work
We review your account, pixel and campaign history and define measurable goals (leads, sales or messages) alongside your ad budget.
We build the account with prospecting, retargeting and conversion campaigns, and create custom and lookalike audiences.
We produce the assets and copy, prioritizing vertical video and different sales angles to test what converts best.
We review results weekly, pause what underperforms and scale winners to lower cost per acquisition.
Each month we deliver the ROAS report and propose the scaling plan for the next cycle.
Frequently asked questions
We recommend a minimum ad budget of about $420/month for actionable data, plus a management fee from $420. In very competitive niches it's better to start with $700+ in ad spend to exit the algorithm's learning phase faster.
Boosting only seeks engagement and can't structure funnels, custom audiences or conversion optimization. We work from Ads Manager with prospecting, retargeting and conversion campaigns measured by ROAS.
Yes. Click-to-WhatsApp campaigns send users straight to your chat and are very effective for services and consultative sales in Peru. We measure cost per conversation started and per sale.
You can start with WhatsApp or profile campaigns, but a landing page with the Pixel installed multiplies results and enables higher-quality retargeting and lookalike audiences.
The Meta Pixel records actions on your site and the Conversions API sends those events server-side to recover data iOS blocks. We set up both so optimization and reporting are accurate.
We review results several times a week, refresh creatives and continuously adjust audiences and budgets to lower cost per result.
Yes, we produce image, carousel, reel and story ads with copy written for the Peruvian consumer. We can also work with your material or with UGC creators.
Campaigns usually exit the learning phase in 1 to 2 weeks. Early results come fast, but the best performance comes from optimizing with the first weeks' data.
As a Meta Ads agency in Lima, at 3R Core we understand that Facebook and Instagram hold much of the Peruvian consumer's attention. That's why we build campaigns that chase sales, leads and WhatsApp conversations rather than likes, with a funnel structure that separates prospecting new customers from retargeting people who already know you.
Our methodology starts with solid measurement: we install and verify the Meta Pixel alongside the Conversions API to recover the data that iOS privacy restrictions tend to hide. With that foundation, the algorithm optimizes better and you get reliable ROAS reports month after month.
Creative is the other pillar. We design reel, carousel and story ads with hooks built for the Peruvian user's scroll, and we test different sales angles until we find those that lower cost per result. We blend brand content with UGC creator material when the niche allows.
We run Meta Ads integrated with Google Ads and TikTok Ads so budget isn't cannibalized and every result is attributed correctly. If your business lives on WhatsApp, we prioritize messaging campaigns; if you sell online, we activate dynamic catalogs and cart retargeting.
Every account has an owner who reviews performance several times a week, refreshes creatives and adjusts audiences and budgets. We don't leave campaigns on autopilot: constant optimization is what separates a profitable investment from an expense.
If you're looking for a Meta Ads agency in Lima that talks business and not just vanity metrics, at 3R Core we support you from strategy to scaling, with full transparency on where your budget goes and what return it generates.
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