01.
Ficha de Google ordenada
Right category, practice areas listed as services, real hours, photos of the office and a reply to every review. In a local business with an office, the map hands out more calls than the entire website.
Digital marketing agency for law firms and legal practices in the United States
Legal marketing · U.S. law firms
Digital marketing for law firms measured in consultations, not visits
Someone looking for a lawyer is not comparing prices: they are solving a problem that keeps them up at night and they want to know who they can trust with it. We work on the Google Business Profile, local positioning and the content that builds that trust before the first call.
Why marketing for law firms doesn't work like the rest
Because the decision is about trust, not price. In almost any other sector the client compares options and picks the most convenient one; with a law firm, the person arrives frightened, with a deadline over their head and no way to tell a good attorney from a bad one. They choose whoever convinces them they have solved a case like theirs before.
That changes where the work happens. The search is almost always local and urgent — “employment lawyer near me”, “what to do if I get fired” — and it is settled on the map before the website: your Google Business Profile, with its reviews and the right category, drives more calls than the homepage. That is the first thing we fix.
And the content changes. A page that clearly explains what to do in the first 48 hours after a termination captures someone who needs a lawyer today. A generic article about “the importance of employment law” captures no one. We write the first kind.
What we work on
What actually makes a law firm's phone ring
02.
A page per practice area
Employment, family, criminal, civil, estate and corporate law have different questions, different urgency and different clients. A single “legal services” page competes with none of them; six specific pages do.
03.
Contenido que responde la urgencia
What to do, by when and with which documents. That is the content someone with a problem actually reads, and the reason they call you and not the next result.
04.
Reviews, which count double here
We set up the flow to ask for reviews without putting the client on the spot, and we answer all of them, including the bad ones. In a trust-based service, a review is the proof that replaces a friend's recommendation.
05.
A site that is fast and clear on mobile
A good share of these searches happen from a phone and at a bad moment. If the site is slow or the phone number can't be tapped, the consultation goes to another firm.
06.
Measuring real consultations
We count calls, messages and submitted forms, not visits. A report that celebrates traffic without saying how many consultations came in is no basis for a decision.
How we work
From the first audit to the first consultations
- 01.
1 · Firm audit
Which practice areas you want to fill, which ones already run on referrals and where today's consultations come from. Without that, any plan is generic.
- 02.
2 · Ficha de Google primero
It is the fastest lever and the one that moves the most. Category, services, photos, hours and reviews before touching a single line of the website.
- 03.
3 · A page per practice area
Starting with the practice area the firm wants to fill, not the one with the most search volume: there is no point bringing in cases you don't want to take.
- 04.
4 · Contenido de urgencia, escalonado
Publishing spread out over time. A firm that publishes twenty articles in one week doesn't look more established, it looks automated.
- 05.
5 · Reporte mensual de consultas
How many came in, from which practice area and through which channel. And what changes next month.
Preguntas frecuentes
Marketing for law firms — frequently asked questions
At 3R Core it is quoted with the same published prices as every other service: SEO $500 per month, Google Ads management $800 per month plus ad spend, and websites from $850. We do not charge a different rate for being a law firm. Prices are net, with no mandatory contracts; you can estimate your case in our quote calculator.
The Google Business Profile, almost always, and by a wide margin. Most searches for a lawyer are local and urgent, and they are settled on the map: the person sees three firms with their reviews and calls. That is why we always start with the profile, even when the website needs rebuilding: it is what produces results first.
Advertising legal services is subject to the professional conduct rules of the state bar that governs your practice. We do not quote any specific rule here because those rules change and a wrong citation would hurt you, not us: before launching any campaign we review your state bar's advertising rules with you and adjust the messaging. What we can say is that the practices we recommend — Google Business Profile, informational content and reviews from real clients — are the most conservative options available.
Yes, if you want to attract clients in those areas. Someone searching “employment lawyer” and someone searching “family lawyer” have different problems, different urgency and different words. A single “legal services” page answers neither of them well, and in search results it loses to firms that do have the specific page.
By asking at the right moment: when the case ends well and the client has just found out. We set it up as a short message with a direct link, not an awkward in-person request. And every review is answered, negative ones included, because the reply is read by the next potential client.
It depends on the practice area and the competition in your city, and we do not give a date because we do not control it. What usually moves first is the Google Business Profile, in weeks, because it does not depend on ranking new content. Organic positioning of new pages is slower and runs in months. Anyone promising you an exact date is promising something they cannot deliver.
Both. A solo attorney usually needs exactly what a firm needs, at a smaller scale: a tidy profile, a website that loads fast and two or three well-written practice-area pages. In fact, a small practice with one area done properly competes better than a large firm with a generic website.
Buying contact databases, promising case outcomes in advertising and publishing content that edges into legal advice without qualification. The first doesn't work and annoys people; the second can get you into trouble with your bar; the third generates inquiries from people expecting something you never said. We prefer to say this before starting rather than argue about it afterwards.
Digital marketing for law firms and legal practices
3R Core does digital marketing for law firms: Google Business Profile, local positioning by practice area and content that builds trust before the first call. It is quoted with the agency's published prices — SEO $500 per month, websites from $850 — with no mandatory contracts.
Legal marketing is not like other sectors because the decision is about trust, not price. Someone looking for a lawyer arrives with a deadline over their head and no way to tell a good attorney from a bad one, so they choose whoever convinces them they have already solved a case like theirs.
That is why we start with the Google Business Profile. Most of these searches are local and urgent and they are settled on the map: the person sees three firms with their reviews and calls. The profile — with the right category, practice areas listed as services and reviews answered — hands out more calls than the website's homepage.
Then, one page per practice area. Employment, family, criminal, civil, estate and corporate law have different questions, different urgency and different clients, and a single “legal services” page competes with none of them.
The content that works is the content that answers the urgency: what to do, by when and with which documents. That is what someone who needs a lawyer today reads. A general article about the importance of employment law is not read by anyone about to hire.
On advertising and professional conduct: communication of legal services is subject to the rules of the state bar that governs your practice. We do not cite specific rules because they change and a wrong citation would hurt the firm; before launching campaigns we review them with the client. The practices we recommend — Google Business Profile, informational content and real reviews — are the most conservative options available.
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