01.
Media map
We identify the outlets, sections and reporters covering your sector, ranked by relevance to your customer.
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Public relations, press coverage and reputation management for U.S. brands, run from Lima, Peru
Public Relations · Press and reputation
Get covered by the outlets your buyers already read
Press strategy, writing, media relations and crisis response. Earned coverage, not paid placements dressed up as editorial.
PR is still the cheapest asset a brand can own
A mention in an authoritative outlet does three things no ad does: it lends credibility, it leaves behind a link that supports your rankings, and it stays in search results for years.
The common mistake is treating press like advertising. A journalist doesn't publish because your product is good — they publish because there's a story their audience cares about. Our job is to find that story inside your business and tell it in the form the outlet needs.
We work from a media map ordered by relevance to your buyer, not by general popularity. A trade publication read by two hundred decision-makers is worth more to a B2B company than a mass headline none of them read.
What's included
Our public relations service
02.
Newsworthy angles
We find what actually qualifies as news inside the business: proprietary data, verifiable milestones, market shifts, or a position worth disagreeing with.
03.
Writing and materials
Press release, media kit, spokesperson bios and publication-ready assets, in the format each newsroom asks for.
04.
Outreach and follow-up
One-to-one contact, sending and follow-up. Coverage is won in the follow-up, not the blast.
05.
Spokesperson prep
Short training before interviews: key messages, hard questions, and what not to say.
06.
Crisis management
A response protocol and hands-on support when the conversation turns, with a written position in hours rather than days.
How we work
Press campaign process
- 01.
Reputation audit
We review what currently appears when someone searches your brand, and what's been published before.
- 02.
Story and angles
We define the narrative and the angles an outlet would actually want to run.
- 03.
Materials
We write the release and prepare supporting assets.
- 04.
Media relations
We pitch, follow up and coordinate interviews.
- 05.
Coverage report
You get the list of mentions, their reach and the links earned.
FAQ
Public relations — frequently asked questions
In advertising you buy the space and control the message. In PR you earn the space and give up part of that control in exchange for credibility: the reader knows the outlet chose to publish it. That difference is exactly why an editorial mention carries more weight than an ad of the same size, and also why publication can never be guaranteed.
No, and be wary of anyone who does. What's guaranteed is the work: the media map, the angles, the materials, the outreach and the follow-up. The decision to publish belongs to the outlet. When someone guarantees a placement, what they're actually selling is paid space — a legitimate product, but a different one, with far less credibility value.
More than most people think, but almost never what the company wants to say. Launching a product isn't news. Proprietary data that reveals something about the market is. So is an industry figure nobody has published, a verifiable milestone, a contestable position, or a specific human story. Finding that inside the business is part of the work.
Yes, two ways. First, links: a mention in an authoritative outlet is among the hardest links to earn and among the heaviest in weight. Second, brand: when people start searching your name after reading about you, Google reads those searches as a signal of a recognized entity, which benefits rankings across the whole domain.
First coverage typically lands between weeks three and six, counting from when materials are ready. PR compounds: the second mention costs less effort than the first because the reporter already knows you, and from month three you start receiving inbound requests instead of only sending pitches.
The first rule is not improvising while it's hot. We establish verified facts, decide who speaks and through which channel, draft a position, and respond quickly but once — avoiding feeding the cycle. Most crises worsen not because of the original event but because of contradictory responses issued by several people in the first hours.
Yes. Alongside Latin American press, we run coverage in U.S. and regional outlets, in English or Spanish depending on the target audience. For brands entering the U.S. market, English-language trade press usually opens more commercial doors than high-reach general press.
By mentions earned, outlet authority, links acquired, movement in branded search volume, and referral traffic. We report all five. Estimated reach, which many agencies present as the headline result, is the least reliable of the set and we don't use it as proof of success.
Public relations agency for press, reputation and crisis response
Public relations is the channel most underestimated precisely when it's needed most. An editorial mention in an authoritative outlet lends credibility, leaves behind a link that's hard to earn any other way, and stays visible in search results for years — long after the paid campaign has gone dark.
The starting point isn't the press release, it's the story. A journalist publishes because something interests their audience, not because a company wants to appear. So the work begins inside the business, hunting for the proprietary data, the verifiable milestone or the contestable position that genuinely merits coverage.
The media map is ordered by commercial relevance, not popularity. For a B2B company, a trade publication read by two hundred sector decision-makers can generate more opportunity than a mass headline. Working that distinction avoids spending effort on impressive coverage that moves nothing.
Media relations is follow-up work, not send-and-hope. We prepare what each newsroom needs — release, media kit, bios, assets — and make contact one to one. Most coverage is won on the second or third touch, which is exactly where outreach gets abandoned when nobody owns it.
Crisis management is prepared before it's needed. Having decided in advance who speaks, through which channel and with what message reduces damage decisively, because what usually escalates a crisis isn't the original event but contradictory statements issued in the first hours by different people.
If your brand already has results worth talking about and nobody outside the company knows them, that's the exact point where PR pays off most. Let's talk about what's inside your business that an outlet would want to publish.
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Companies that trust our vision and results.
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