Digital marketing agency for aesthetic clinics and medspas in the United States

Aesthetics · Patient acquisition

Digital marketing for aesthetic clinics and medspas

We bring patients to your aesthetic clinic or medspa with Instagram, Meta Ads and local SEO. Social media starts at $800 per month and is reported in booked appointments.

An aesthetic treatment is discovered, not searched for

Someone who needs a dentist types “dentist near me”. Someone who ends up booking a facial often wasn't looking for one that morning: they saw it. That is why in aesthetics Instagram and TikTok weigh more than search, and the budget split is the opposite of a dental practice's.

That doesn't mean Google is useless. It works for the treatments people type by name: laser hair removal, hyaluronic acid, acne treatment. What we do is split the budget by how each treatment is actually decided, instead of applying the same recipe to everything.

Aesthetics is one of the most closely policed categories on the platforms, and most rejections come from the creative, not the setup. Meta restricts before-and-after photos for body treatments and messages that point at the viewer's body.

What's included

Our system for aesthetic clinics

01.

Contenido para Instagram y TikTok

Between 8 and 12 pieces on each network managed, from $800 per month. In this category, vertical video with a real person outperforms graphic design.

02.

Meta Ads por tratamiento

Separate campaigns per procedure, written inside the category's rules: no before-and-after, no pointing at the viewer's body and no promised results.

03.

Google Ads where people do search

Only for the treatments people type by name. Management from $800 per month, with ad spend separate.

04.

Landing por tratamiento

One page per procedure from $850, ready in 1 to 2 weeks, covering what it is, how long it lasts, who performs it and how to book.

05.

Google Business Profile and reviews

Real photos of the space, hours, treatments listed and a reply to every review. In aesthetics, reviews weigh as much as advertising.

06.

Reporte de costo por cita

Every month: what was spent, appointments booked and cost per appointment, plus how many actually showed up.

How we work

Our process with an aesthetic clinic

  1. 01.

    Treatment audit

    Which procedures the clinic wants to fill, which one carries the best margin and which ones people search by name on Google.

  2. 02.

    Contenido y prueba social

    Production for Instagram and TikTok, with the clinic's own team and video testimonials instead of before-and-after shots.

  3. 03.

    Campaigns per procedure

    Meta Ads for what gets discovered, Google Ads for what gets searched. Budget separated by treatment.

  4. 04.

    Measured per appointment

    We measure cost per booked appointment and how many showed up, because in aesthetics the gap between booking and attending is usually wide.

  5. 05.

    Reporte y ajuste

    Monthly report and budget shifted toward the treatments actually filling the calendar.

Preguntas frecuentes

Preguntas frecuentes

At 3R Core, campaign management for an aesthetic clinic starts at $800 per month and social media management at $800 per month. A landing page per treatment costs $850. Ad spend is separate and the clinic pays it directly to Meta or Google.

On Meta, no: the platform restricts before-and-after images for body treatments, and it is one of the most common reasons ads get rejected in this category. Instead we use procedure explainers, video testimonials or content from the clinic's own team.

For most aesthetic treatments, Instagram and TikTok work better, because the treatment is discovered before it is searched. Google works for the procedures people type by name, like laser hair removal or hyaluronic acid. The usual approach combines both.

No. 3R Core does not guarantee a number of patients or aesthetic outcomes. What we commit to is the work in the plan, the monthly report with cost per booked appointment, and adjusting the campaigns according to that number.

With Meta Ads and Google Ads, the first inquiries usually come in during the first week. With local SEO and Google Business Profile work, the effect shows between the third and fourth month.

There is no standard cost: it changes with the treatment, the ticket size and the service area. Acquiring for a low-ticket facial and for a several-thousand-dollar treatment neither costs the same nor is measured the same way. It is measured with the clinic's own data during the first month.

Yes. 3R Core works remotely with clinics anywhere in the United States through its U.S. subsidiary. What changes is the geographic setup of the campaigns.

Published prices are net and U.S. clients are invoiced in U.S. dollars through our U.S. subsidiary. Payment is 50% to start and 50% on delivery.

Digital marketing for aesthetic clinics focused on appointments

An aesthetic treatment is almost never searched for: it is discovered. That single difference changes the whole budget split compared with other clinics, because the decision moment happens in the feed, not in the search box. Instagram and TikTok are the main channel, and Google comes in for the procedures people do type by name.

At 3R Core, social media management for an aesthetic clinic starts at $800 per month, with between 8 and 12 pieces on each network managed. Campaign management starts at $800 per month, with ad spend separate — the clinic pays that directly to the platform.

In this category, vertical video with a real person outperforms graphic design, which is why UGC-style content is combined with social media management when the budget allows. It is not a trend: it is the format in which an aesthetic treatment gets decided.

Aesthetics is one of the most closely policed categories on the platforms. Meta explicitly restricts before-and-after photos for body treatments, rejects ads that point at the viewer's body and does not allow targeting by health conditions. These rules are not set by the agency: they are set by the platforms, and they are the main reason an ad account in this category gets suspended.

Landing pages per treatment cost $850 each and are ready in 1 to 2 weeks. Each one answers what the procedure is, how long it lasts, who performs it and how to book — exactly what the patient wants to know before reaching out.

We report cost per booked appointment and appointments that actually showed up, because in aesthetics the gap between the two is usually wide. Closed-treatment data comes from the clinic's own system and is what turns the report into revenue.

Our Clients

Companies that trust our vision and results.

2K Logo logo
Daska logo
Edifica logo
Clinica Familia logo
CGM logo
Capital Core logo
AGU logo
Vlissad logo
Vita Logo logo
Venus Logo logo
Ventura Logo logo
Warner Bros logo
Pretties logo
PDK logo
Domus Logo logo
Auto Logo logo
DPS logo
Glimsolar logo
Instal Pro logo
Italel logo
Nexxum logo
Oros logo
Plinius logo
Paypal logo

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